Viral Marketing and How to Craft Contagious Content
Hi, my name is Jonah Berger and I'm a marketing professor at the Wharton School at the University of Pennsylvania. I teach the marketing core, consumer behavior and a variety of other courses.
Today I'm delighted to share with you elements of a course I developed when I first came to Wharton. It's called Contagious, how products, ideas and behaviors catch on.
Since then, I've turned the course into a best selling book that's sold hundreds of thousands of copies in over 25 different languages around the world.
In this new and exciting course, you'll the science of how things catch on. You'll learn things like how to make ideas stick, how to increase your influence, how to generate more word of mouth, how to persuade other, how to sell anything, and how to use the power of social networks to spread information and influence.
These ideas will make you more effective at home, at school, and at work. And you'll learn how to craft contagious content, build stickier messages, and get your products, ideas, and services to catch on. Let's get started.
You'll get 26 videos where I let you in on the secrets that the biggest brands in the world pay me hundreds of thousands to obtain and make their products or services catch on for generations to come.